Empowering Practitioners and Leaders to Appy Type with Confidence and Impact
MBTI® and Certified Type Practitioners
Whether you’re just getting started or have years of experience using the MBTI or another Type assessment (Core Factors Type Discovery assessment, Type Coach, The Golden, The Pearman Type Indicator) you’re in the right place.
You know the power of Psychological Type — the clarity it brings, the insights it sparks, and the connections it deepens. But applying it in real-world settings can bring its own challenges:
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Maybe you’ve felt the need to respond to skepticism or misconceptions about MBTI® in the workplace.
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Or you’ve led sessions where participants “got it” in the moment, but didn’t carry the learning forward.
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Perhaps you’re juggling multiple assessment tools and want to bridge them meaningfully with Type.
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Or you’re ready to design a fresh, relevant Type experience — and want inspiration, structure, or support.

Wherever you are in your journey — just certified, returning to Type, or running advanced workshops — I’m here to help you grow your skills with confidence. Using tools and techniques grounded in theory and shaped by practice, including my 8 Jungian Function Image Metaphor Cards™ suite of products, you’ll find practical strategies to bridge assessments, design engaging workshops, and go deeper into the functions — so you can turn theory into real impact.

Organizational Team Leaders
You’re a leader who’s already introduced your team or group to the MBTI® — but you know there’s more potential to unlock. Maybe your team has gone through a half-day Type workshop and you would like a facilitated session to take the learning deeper. Perhaps your team has changed, your challenges have shifted, or you’re navigating clashing styles that need more than surface-level solutions. Whatever your goals, you’re ready to move beyond the basics — and use Type to build a stronger, more self-aware, and more effective team.
No matter your starting point, I help you move beyond “one and done” Type programs and toward lasting growth. My facilitation brings Type alive in a practical, accessible way that equips your team to work better together, communicate more effectively, and stay aligned through change.
Here’s what’s possible when you go deeper with Type:
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Help your team recognize and leverage individual and collective strengths
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Reduce miscommunication and interpersonal friction through better Type awareness
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Build trust and psychological safety, even among diverse or newly formed teams
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Coach your team in ways that stick — using language and tools rooted in Type
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Integrate MBTI® with your existing leadership or team development initiatives
When Type is applied with clarity and depth, it’s not just a personality tool — it’s a strategy for building stronger, more self-aware, and more resilient teams.
My Mission
To expand the reach and relevance of Psychological Type by bringing Jung’s deeper, dynamic principles into everyday practice and application.
I’m uniquely positioned to support you in tackling the challenges that come with delivering Type workshops. Throughout my career, I’ve designed and delivered customized programs for both Type Practitioners and Leadership Teams. I know firsthand how hard it can be to create Type interventions that truly stick—which is why I’ve developed and road-tested tools and techniques that bring deeper insight, greater relevance, and lasting impact to the work we do with Type.
My expertise comes from decades of experience and includes:
(1) Facilitating Senior Leadership and Executive teams to help identify and bridge the gaps that arise from personality and style differences, creating interpersonal trust and psychological safety
(2) Training hundreds of budding Type Practitioners to administer and interpret the MBTI assessment through MBTI Certification Courses
(3) Helping Type practitioners enrich their Type training and coaching by moving their clients beyond the 4-letters of Type to access the power of Jung’s Eight Mental Functions (Mental Processes, Cognitive Functions, Cognitive Processes).

Cynthia S. Paris
Founder and President
I’m a Master Facilitator, Consultant, and Professional Coach, and recognized internationally as a thought leader in the world of the Myers-Briggs® assessment and Psychological Type. As an MBTI® Master Practitioner, I’ve worked with clients in Philadelphia and the surrounding area, as well as virtually with teams and practitioners across the country and internationally—helping people go beyond the basics to make Type real, relevant, and lasting.
I specialize in applying Psychological Type to boost individual, team, and leadership development and performance. Alongside the MBTI® assessment, I’m credentialed in a wide range of team and leadership tools, including the EQ-i 2.0® (the leading Emotional Intelligence assessment), Conversational Intelligence™, and the 4 Stages of Psychological Safety™—all grounded in social neuroscience. These tools give me multiple lenses for helping people work better together, build trust, and lead with greater impact.







